This article from Businessweek discusses a Harvard study on Twitter. The Harvard Business School discovered that only 10% of Twitter users generate 90% of the content. Most all other users, only use Twitter passively. The concept of active – passive ratio in media is not new. For example, Wikipedia is extremely popular and successful. 1% of Wiki users produce 90% of the content, most are passive consumers. The Harvard Twitter study was trying to prove Twitter as being hype. The truth is, Twitter is being consumed, it’s not hype!