This article from Businessweek discusses a Harvard study on Twitter. The Harvard Business School discovered that only 10% of Twitter users generate 90% of the content. Most all other users, only use Twitter passively. The concept of active – passive ratio in media is not new. For example, Wikipedia is extremely popular and successful. 1% of Wiki users produce 90% of the content, most are passive consumers. The Harvard Twitter study was trying to prove Twitter as being hype. The truth is, Twitter is being consumed, it’s not hype!
Friday, June 12, 2009
Twitter Hype?
This article from Businessweek discusses a Harvard study on Twitter. The Harvard Business School discovered that only 10% of Twitter users generate 90% of the content. Most all other users, only use Twitter passively. The concept of active – passive ratio in media is not new. For example, Wikipedia is extremely popular and successful. 1% of Wiki users produce 90% of the content, most are passive consumers. The Harvard Twitter study was trying to prove Twitter as being hype. The truth is, Twitter is being consumed, it’s not hype!
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