This article from the Economist answers the question about DVR’s effect on advertising. Ever since I got a DVR, I’ve been curious about it’s effect on television advertising, and whether the fear of it destroying television funding was actually happening. Surprising, this article shows that DVRs may be helping the television industry. Apparently, people with DVRs skip about 50% of recorded ads. But the DVR also has America watching much more TV, supplementing skipped ads. I think I have 4 shows recording tonight!