This article is fascinating. I haven’t really understood the benefits of Twitter until this BusinessWeek article. Rachael King makes several benefits of companies using Twitter. #1. Getting to know co-workers. #2. Connecting with customers on a more casual, approachable level. #3. Discover problems, find solutions.// There is a Big Brother factor when companies eaves drop on Twitter, but this is a tool for them to learn honest opinions and problems about the company, and then device solutions.
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